Hello Everyone,
I wanted to know, how many times should you (the vendor) contact a bridal lead?
Thanks!
Views: 374
I would only follow up not more than a couple of times. After that...she probably has booked with someone else.
I would call one time, then follow up with a card that says something to the effect " It was nice meeting you..at the so and so event, ect." ask politely to give you a call to set up an appointment. If you don't hear within 10 days...I would guess she isn't interested. Sometimes they just need time to decide and are shopping around..and many wait until the last minute...
Shannon, I like your ideas!!!!! I know some Brides need time..but I think you are handling it a way by not being pushy but letting them know you are still there if needed!!
When you send them a copy of your contract with some images of your collections does your contract spell out your store policy including how your special orders are handled?
Thank you for sharing,
Cathy
I agree, two - three times max.
I find two types of clients, those that seriously interested in your services, quick to respond and follow up within a day or two, and those who never email you back. I usually wait 3-4 days after my first initial email to follow up. I also include a statement in my initial inquire - something along the lines of "please send me a quick courtesy reply just letting me know your were able to view my email and wedding brochure". 9 out of 10 ten times if they don't respond to that, their clearly not interested, prices are out of their budget, or their casually browsing the web and collecting info.You may hear back from them a month later.
Follows are a must in any business, but don't waste your time calling every other day or sending out more that a few follow-up emails.
Depends what you mean by 'contact'.
An enquiry from the website (does noone use the phone anymore?) gets responded to same day, usually within a couple of hours. If there is a response and a dialogue is started, then next contacts are led by the dialogue - "We just got engaged so are gathering info" will be contacted again in a month-6 weeks or so. "We have the venue and caterers sorted so now looking at photographers" will get a call or email a week later etc etc.
I use Outlook with Business contact Manager as a database, and each potential client is categorised as 'Cotact', 'Lead', 'Opportunity' and if they book, then a 'Project' is generated. I set reminders in the To-Do list to contact leads based on the conversations we've had.
Over the top of that, anyone who contacts me gets put on the mailing list and receives a monthly newsletter. So even if they are really negative initiall, there is still monthly contact to keep me in the front of their minds - they will receive the newsletter until they unsubscribe from the list, whether they have had the wedding or not.
Good Evening Everyone!!
Thank you so much for helping me out.
I disagree with one or two follow ups.
When someone contacts me using my Contact Us page, they receive a personalized response via email.
They also get a phone call although most do not answer their cell phones due to caller ID.
My contact us page asks for their mailing address and they get a postcard from me with a personalized but brief statement.
Then the prospect gets placed in a rotation of emails that the bride receives once a week.
They are short and sweet and no more than 4 times (one month).
In addition, on Wednesdays, the bride gets my Wedding Liaison Tips for 2 months.
I spent many months using an email marketing plan with links to tips on my website.
It is quite a success.
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