Makeup Swatches Really Matter

While venturing through the aisles of the cosmetic store, a number of cosmetic products are stuffed on the shelves that are gracefully presenting a wide range of products and make them look more organized. When it comes to testing any product, women mostly prefer applying any product swatch on their hands or inner side of the arms to see how the pigment looks on their skin tone. Unfortunately, since a casual look at the different shades of the lipsticks, eyeshadows, eyeliners, and even foundation does not even show the right color, swatching has to come into play to pick up the right color and see how the product look good on the skin. This swatching, testers and sampling is done to one’s heart content, saves money particularly time, and helps in picking up the right product according to one’s needs and preference. Besides testing and swatching, another factor that adds to the buyer’s shopping experience is the packaging of the makeup products.

Create an even base complementing the skin with foundation

Before chiseling the face with contour, highlighting the cheekbones with a highlighter, or making a sharp eyeliner flick with an eyeliner, applying the right foundation to the skin type is the most crucial step of doing makeup. Selecting among the different formulas, coverages, and finishes is quite difficult to choose but once selected, it gives a uniform complexion, covers imperfections, and a flawless finish that makes the skin look more attractive and appealing. However, making a base or foundation is the most important step of doing makeup that will give the best level of coverage and gives the desired finish as one preference and needs.

Following are the most important steps in picking the right foundation as per the skin tone.

• Know the skin type

The very first step in picking up the right foundation is to identify the type of skin. Either you got oily, normal, sensitive, or dry, make sure to pick the right formula for the skin type to complement the skin. The foundation formulas come in different types ranging from liquid to powder, cream, serum, and water-based all of which give a desired finish to the skin and make skin look shinier and glowy.

• Choose the best shade

Picking the right foundation color will give a neutral color that will complement the natural skin tone. One can choose among the different shades like neutral ivory, neutral beige, bronze brown, dark brown, or tan according to the skin tone that will make the natural look more flattering. Or you can also follow the most general rule of selecting the right color for the foundation. Go one shade lighter or exactly match the natural skin tone.

• Pick the best coverage

Knowing the type of skin will help to give the best level of coverage by concealing imperfections that will brighten up the color complexion. Picking the right foundation concealer will give the best coverage to the skin’s imperfection. One can choose among the different types of coverages like sheer, medium, full, and buildable that will help one in giving the desired level of coverage.

• Give the perfect finish

Besides the shade and coverage, make sure to pick the best foundation finish like matte, dewy, or natural to closely resemble the skin tone. After picking the desired foundation, it is now time to apply it with the best applicator.

Packaging makes another important step of the purchase

Packaging is what attracts the buyers towards the product and convinces them to test the product that will ultimately persuade them for making a purchase. Regardless of the price tag to the foundation, customers are always willing to make a purchase for a product that does not only have the best quality but also looks good visually. Meaning, the packaging of the foundation is equally important as the product quality in convincing women for making a final purchase decision. Realizing the importance of packaging to customers, the makeup brands should greatly consider presenting the foundations in the best quality foundation boxes that attract the maximum attention of the females and makes a more impulsive purchase.

Go custom with foundation boxes

No matter either the foundation is in bottle packaging or tube packaging, packaging and presenting them in custom foundation boxes will enhance the value of the product and adds to the overall shopping experience of customers. Packaging in custom-printed Foundation Boxes will make the product look superior to all other competitors and enhance the overall brand image in the eyes of customers. The foundation boxes can be customized with appealing graphics, striking colors, and eye-catching content that will boost the visual attraction of the product and captures more attention.