Diamond shoppers often wonder which is the best place to buy a diamond. There are different options available including brick and mortar jewelry stores, online stores as well as wholesale stores. Let’s take a look at each of these to find the best place to buy diamonds.

Buy a diamond online

Many diamond shoppers consider buying online as the best place to buy a diamond. This is because of the convenience that shoppers enjoy. Firstly, since online sellers do not have to pay for space, they can offer competitive prices.

Secondly, since there is no limit to the space, online sellers are also able to offer a huge stock. This provides diamond shoppers with plenty of options when searching for their perfect diamond. Furthermore, a diamond shopper can buy a diamond from any part of the world and have it delivered to them.

When shopping for a diamond online, make sure to do your research on the seller to find out if they offer any benefits such as warrantees and guarantees.

Buy a diamond from a physical jewelry store

For many people, brick and mortar jewelry stores are the best place to buy a diamond. These shoppers often consider the diamond buying process as something intimate. Moreover, they prefer looking at the diamonds through their displays and trying the pieces to see how they look on their finger.

However, it is important to note that physical jewelry stores have huge overhead costs which reflects on the diamond prices. Consequently, a diamond bought from a store will cost 30-50% more than a similar diamond bought online.

If you prefer to buy your diamond from a physical store, visit several stores and compare the prices. Also pay attention to the quality of customer service and always ask for the diamond’s certification. This is a good way to confirm what the salesperson is saying.

Buy a diamond from a wholesaler

Wholesalers sell diamonds in bulk to physical store owners as well as online sellers. While typically wholesalers will not sell a single diamond, there are the few cases where someone is referred by a family member or a friend.

The wholesaler would therefore be willing to sell a diamond at the wholesale price which is even lower than the prices at online stores.

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