What To Expect The First Time Entering A Jewelry Store

Nobody likes the feeling of being overwhelmed. But the first time you walk into a jewelry store looking for an engagement ring or wedding ring, that's exactly how a lot of people feel. And who could blame you? Most of us don't know as much as we should about jewelry shopping, because we simply don't have a lot of experience looking for fine jewelry.

However, you can put many of your fears to rest if you educate yourself a little bit ahead of time. If you know what to expect when you start hitting the jewelry stores, you'll feel a lot more prepared for what you might find. To help you out, here are a few things you're bound to find when you begin shopping.

1. High prices.
   This should be obvious, since everyone knows jewelry can be expensive. Nonetheless, when most people walk into a fine jewelry store -- no matter how prepared they feel -- they are surprised at how expensive this stuff is. How can a such a small diamond cost so many thousands? Of course the answer lies in things like rarity, cut, and clarity. But the more you know about the potential costs, the less stunned you'll be at the price tags. Do plenty of online shopping before you walk into a store, so you have a general idea of how much sticker shock you're going to face. The key is finding a comfortable balance between quality and price.
2. Helpful sales people.
   Few people love the idea of walking onto a used car lot for one reason: they hate being "sold" to. For the most part, however, jewelry stores aren't so scary that way. Jewelry is much more personal than any car, so the people who help you in the store are usually less pushy and more helpful. You should be prepared to answer questions about your budget and style. And just like with a car or any other big-ticket item, the more educated you are about what you're buying, the better you'll be equipped to handle "Joe Salesman."
3. Negotiations.
   In many jewelry stores, asking if there is any wiggle room in the price could actually save you a little money, but probably no more than about 10%. Don't be afraid to ask what sort of discounts or special financing options are available. Also, look into the potential benefits of buying a stone and setting separately and having them put together -- you might be able to save a little money that way, too.
4. Lots of choices.
   Having plenty of choices is usually a good thing, and it's no exception with fine jewelry. If you know what to look for, however, all the options will be less overwhelming. When you walk into a jewelry store, you'll likely find hundreds of different settings, coupled with several different choices in stone size, color, and cut. In diamonds alone, there are many different grades. Educate yourself about your choices, and to get the best stone for your budget. Browsing online can help you identify your style and narrow your search before going into a store -- saving you time and hassle.

Overall, the more educated you are about fine jewelry, the less overwhelming your shopping experience will be. Take your time choosing the right ring or perfect piece. Ask family and friends with experience for their tips and referrals. When you find a jewelry store you feel you can trust, ask plenty of questions and go with your gut. Chances are, you'll be happy with your choice for years to come.