Wedding gift giving etiquette

After learning about some of the ridiculous wedding presents some couples have received (see the post here), Wedding-Scoops.com had some gift giving etiquette questions. So we asked them of Kit Yarrow, a professor of psychology and business at Golden Gate University in San Francisco, Cali. and a frequent speaker on consumer trends.

What's the appropriate amount to spend on a wedding gift?
$75 to $250 per person attending (range reflects how close you are to the couple). Less for destination weddings unless the couple are paying some of the travel expenses. For those who don't attend the wedding it can be per couple/family.

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