The Question was raised are brides still spending money?
Clients are still spending, but if they put out a dollar they want the absolute best for their money. I try to educate them on how I can help them save money throughout their wedding. Like if they want the best photographer and he charges by hour, I show her how to plan all of the formalities so the photographer get the best shots out of the way quick so he can go and there is a few hundred dollars saved. Now they can spend on getting even a better photographer or more on the entertainment, flowers or add a few more up-lights to spice up the room or highlight the trees or outside decor. I think they want the best bang for the buck. Or instead of doing a big banquet facility they are going for a nice property. This way they can bring in most of their own venders and that sometimes adds up to big savings. But I feel in this case they need a good bridal coordinator to put that all together. I try to put together a small package that will cost the bride X but if she went with a higher-end package instead of spending xxxx she will only have to spend XXX. Why? If I’m already there its only a bit more work to setup few more things and if they want the whole nine yards, yes it’s going to cost more but I can save them more, the more they get. It also will help sell my business in the long run, if the room looks amazing other than just so so. If I set up an amazing room and am able to get pictures and video to show the next client, it makes it that much easier for you to be the one getting the call because your top of mind with the venue, photographer, caterer and the last bridal coordinator because you were the one setting up the room with the “Wow Factor”. There is no better referral then that, now that the phone just rang the hard part is over. It is much easer to sell a client on a great referral from great wedding venders and so much easier up sell them with the pictures and video I just gave a discount to the last client. I didn’t say free but work with your clients and it will all come flowing back to you and the venders you network with.
Thanks for your time Mike Susca aka Dj Mikey Mike www.directsound.com

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