SmartBride Boutique’s 6 Tips to Sell Your Used Wedding Dress Online for More

Do you have a wedding dress that you know a bride-to-be would fall in love with, but you’re not sure where to start when it comes to selling your dress online? Then check out SmartBrideBoutique.com’s top tips to sell your dress.

Tip#1: There’s no time like the present!

Post your dress for sale as soon after your wedding as possible. Trust us, you're not going to wear it again, so why leave it hanging in your closet?

Used dresses continue to hold their resale value for roughly 2 - 3 years after they’re purchased and worn (depending on the style) but generally sell for the most money within the first year. We don't want to dissuade you from selling your wedding or bridesmaid’s dress if it’s more than three years old.

Tip#2: Use Fabulous Photos

Buyers will want to see your dress looking its best, so be sure to use pictures that show off the potential of your dress. After all, it could be their dream wedding dress!

When selling your dress online it’s best to include:

• A full length picture of the front & back of your dress (preferably on a person or mannequin)
• A close-up picture of any detailing, beading or embellishments on your dress
• A close-up picture of any damage or stains on the dress.
• A picture from the manufacturer

Posting less than stellar photos (i.e. on a hanger) or no photo at all, make it more difficult for the potential buyer to visualize the dress and could hurt your chances of making that sale.

Tip#3: Be Specific

Brides will be scanning many listings in their search for a wedding dress and providing more information will likely sell your dress more quickly. Be specific about colour, brand and model number. Often, brides-to-be will try the dress on in a store before they search online for a budget-friendly version.

Tip#4: List any Alterations

It’s important to be up-front about the condition of your dress. Describe any alterations that were made and specify whether or not they’re reversible. For example, the original dress might have been a size 10, but if it was altered to fit a size 8, buyers need to know. Warn potential buyers of any damage to the dress such as stains, tears or runs. Be honest and you won’t waste your time or a potential buyer's time.

Tip#5: Get it Cleaned

It’s important to clean your dress right away. A clean dress communicates to the buyer that you have cared for and loved your dress, and presents better to potential buyers.

Tip#6: Be Prepared to Sell!

Once your dress is posted with great pictures and all the details, ensure both you and your home are ready to show the dress to potential buyers.

3 easy steps to prepare for the sale:

1. Make the time to meet buyers (try to be available on evenings and weekends if possible)
2. Create a place for buyers to try on the dress, preferably a private space with a full length mirror
3. Be ready to negotiate the price and know your limits so you can make decisions on-the-spot

We hope you found these tips helpful. We’re sure that if you follow our advice, you’ll be more likely to sell your dress quickly and at a higher price.

About SmartBride Boutique:

SmartBride Boutique is a premium wedding classifieds website, helping today's savvy brides create the wedding day of their dreams on a realistic budget without sacrificing designer names or fabulous style. Past and present brides connect online to buy, sell and save on everything wedding. Smart Brides can have their cake and eat it too!