Sherlock Holmes Loves Letterpress: Vintage Printing Arts in Feature Films

I was recently avoiding my work projects and watching some TV when a preview came on for the new Sherlock Holmes movie. While I had no idea before this that a Holmes movie was in production, what surprised me the most happened toward the ending of the clip.

During the most explosive portion of the preview, lead typeface letters like the ones traditionally used for letterpress printing flashed onto the screen. They appeared in succession, eventually spelling out the title of the movie, “Sherlock Holmes”. Not only was I excited that I knew exactly what they producers were using as their medium, but also seeing any component of letterpress printing in pop culture always makes me happy.
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