Wedding Professionals:
Today’s bride is looking for confirmation that she is going to be making smart choices for her wedding. That’s why wedding websites with ratings and reviews have become so popular. According to eMarketer, when researching a product or service, Internet users are most likely to trust friends and family (40%), professional reviews on websites (28%), and reviews from people like themselves (19%). This is compared to a lower 8% who trust what a company says about itself and only 5% who trust advertising (see chart below).
It’s as if reviewing is the new form of advertising. Reviews (or testimonials) can be a powerful mechanism to help you close a deal or sale. To collect testimonials from your wedding clients:
- Be sure to follow up with brides after the wedding. This is also a great way to thank them for their business and collect any other feedback that they might have.
- Select the most positive and truthful testimonials that you can.
- Showcase one or two on your homepage and also in your marketing materials.
- Create a special page on your website to list a collection of testimonials from various wedding clients.
Do you have any best practices to share about capturing and showcasing bridal testimonials? If so, please comment below.
About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.
You need to be a member of BridalTweet Wedding Forum & Vendor Directory to add comments!
Join BridalTweet Wedding Forum & Vendor Directory