Promoting Your Wedding Business on LinkedIn

LinkedIn is a well-known social network that has been growing in popularity recently because it is trustworthy and easy to verify your endorsements. Unlike other social networks such as Facebook or Twitter, it is very difficult for someone to just to create an account and fake a bunch of credentials. With other social networks, anyone can simply create a handle and do whatever they went with it, and they can also manipulate things such as “likes” and “tweets” to make their account look more reputable. On LinkedIn, you are endorsed by other industry professionals that are easy to investigate to see if they are real or just created which adds a lot of legitimacy to a LinkedIn profile.

There are many great reasons to promote your wedding business on LinkedIn to attract new customers, but the most obvious reason is that the platform exists in the first place. The first rule of online marketing is to get your company listed everywhere you possibly can, and starting with social media sites such as LinkedIn that allow you to create a free business profile is the first place to start. In fact, many businesses take it further and pay for advertising on other sites in the wedding niche to get even more exposure, so the very least you can do is post your information on the sites that allow it for free.

Business Exposure

The biggest benefit of listing your wedding business is that you are going to generate more interest from a new set of customers. By promoting your wedding business on LinkedIn you will be networking with all sorts of people that can either buy your products or promote your business for free. Tapping into as many free sources of customers and business connections on the internet as possible is a great way to build your brand.

Credibility

LinkedIn is quickly becoming accepted as the most credible social networking site on the internet because you can easily verify all of your connections as being real people. By giving your business more credibility and showing off the high quality endorsements you receive, you can easily entice more people to consider your wedding business as a viable company to do business with.

Employee Exposure

One of the other perks of listing your wedding business on LinkedIn is that your employees can associate themselves with your page. They can each list themselves as employees of your business once it is listed, and that can serve as a great reference for their resumes. It also means that more traffic will come to your businesses page because each of their sets of friends will see your business name and there will be more internal links to your company.