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Wedding Professionals:
Before I founded BridalTweet.com, I spent twelve years climbing the corporate ladder in various marketing roles. Early on in my career, I received one of the best pieces of advice that I now use almost every day. Here it is...
Before selling a service or even an idea to a potential customer, ask yourself - what three questions am I AFRAID my customer will ask? Then, come up with comprehensive answers to those three questions. That simple preparation will not only give you confidence for your meeting, but it will also help you to close the deal. Addressing concerns before they even surface is something that many of your competitors might be AFRAID to do.
Your customers will also appreciate the fact that you really understood their needs. So, know the top three reasons why a bride won’t either 1) respond to your advertisement or 2) say ‘yes’ to you in person. Then, artfully address those reasons before they become major stumbling blocks. This simple fix can make the world of a difference in your sales. If you don't know what those three reasons are, then send out an online survey to your customers or potential customers to learn more about them. You'll be thankful that you did.
What are some of the questions that brides most frequently ask about you and your services?
Did this blog post help you? Then be sure to add your email address to my mailing list by joining BridalTweet - this will ensure that you'll get this free wedding marketing advice delivered to your inbox each week.
Enjoy!
About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over twelve years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.
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One of the questions/topics I'm always afraid of is bringing up that I'm divorced. Since I'm a wedding planner I just worry if that will affect potential clients decisions on using me.
Melissa - Thanks for your comment. That can't possibly affect your ability to plan an amazing wedding!
Ok, so the wedding engagement season is in full bloom. A Moment in Time Video Productions in OFallon Mo will be booking up a lot of the prime season dates quickly. Be sure to reserve your date! Videographers was once one of the last vendors you would see if it fit in your budget. Todays couples know the music, sound, and watching this spectacular day back after all the planning is worth every penny. Couples always say, I didnt remember or even know half the things I watched on my video. And, its the 1 investment of the day that last forever.
I'm afraid of one question they probably won't ask, but I wonder how it plays into their decision. I'm almost 55 and I started my business when I was 50. I feel young at heart, but if there's a possibility that a potential client would prefer someone younger, how do I counteract that? In my heart, I know I can do a much better job than when I was younger.
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