Learn How To Influence Brides

Wedding Professionals:

Question: What do Oprah Winfrey, Abby Larson (of StyleMePretty.com), and your favorite blogger have in common?

Answer: They have established a huge following and have become great influencers.

By mastering two basic fundamentals, any of us can be as influential as Oprah in our own little neck of the woods (aka the wedding world). These two simple rules will enable you to influence your customers (brides), business partners, suppliers, employees and even your family. Give it a try and see what happens.

So, how did Oprah do it? Well, here are the two fundamental things that I believe great influencers do really well:

1. Great influencers constantly look out for their audience’s best interest. No one wants to follow or dedicate their time to someone who is out for themselves. At the same time, influencers establish deep trust amongst their audience. They don’t over or under promise. Oprah would never promise something in a commercial that she couldn’t deliver in one of her episodes. Abby Larson would never create a false blog headline, which she couldn’t deliver on with her blog content. If an influencer doesn’t have their audience’s best interest in mind, then an outbreak of disappointment will occur and their ‘following’ will begin to diminish.

2. Great influencers go above and beyond in terms of constantly delivering information, opportunities or inspiration that meets the needs of their audience. This can be done in the form of a blog, phone calls, emails, Twitter updates – you name it. Any form of communication works as long as you continue to wow your audience with insights that make their lives easier. This is the secret sauce to get your audience to keep coming back for more.

These two fundamental things act like a magnet for great influencers. People are naturally drawn to those who exhibit these behaviors. Not only are people willing to listen to great influencers but they are willing to devote their time and money to them. Even better – people will tell their friends about these great influencers.

To influence brides (or anyone for that matter), demonstrate that you are constantly looking out for the bride’s best interest AND constantly delivering helpful information, opportunities or inspiration to make their wedding planning easier.

Then, is this all about giving? Pretty much.

Will you be completely amazed by what you receive in return? ABSOLUTELY.

Please comment below if you have any other tips to share about influencing.

About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.