No one likes to give dry skin. To keep the skin moisturize, people use lotion. It is a product that is used by both men and women. It is the reason there are many brands that manufacture lotion. Some brands are quite famous among people, and some are trying to get recognition. One thing you will notice that every brand way of advertising their product is different. One of the old ways of advertising products that are still valuable is through packaging. Each brand lotion boxes are different from the others. Those who try to copy some famous brand design won't survive in the market for long. The packaging is an advertising tool that can take you on the top if used properly.
If you leave the box plain, then it will not attract the client. They prefer to buy a product whose appearance is attractive, and they understand once what the product is for. it is important to go with the lotion box packaging that not only represents the lotion but is also according to customer taste. Keep in mind that in the store, your lotion brand is not the only one displayed by the shopkeeper. Many other lotions brands are also present there. Here you enter in a competition. Maybe the customer is looking for a brand they use regularly. Your job is to get the attention of that customer and convince them to get your lotion.
Now either for that, you hire a salesperson, who will tell each client the specialty of lotions made by you, or you will use custom printed lotion boxes for that purpose. Of course, custom lotion packaging is a better idea.
The lotion is a cosmetic product. But still, you cannot design the box in a way that it looks like the box of mascara or some other product. Keep in mind that the right design is the key. Make sure you pick colors that not only represent your brand but also represent the product inside. Better, you don't go with dull colors, as they are not visible from a distance. But for all that, you have to pick the right material. The material mainly used to make lotion boxes are Kraft and cardboard. If you are getting confused, see what your competitors are doing. You will able to decide which you need to do differently to engage the client.
You can also take help from the professional packaging company for design. They make hundreds of boxes on a regular basis. They know well which design is suitable for the lotion and will be loved by the buyers.
The options for boxes are unlimited. You can get a lotion box with a window, or you can get a die-cut box too. There are many other types too. Pick one you feel is right. The price difference between each box type is not much, so there is no need to get worried.
The next thing you have to do is pick a logo for your brand. Also, you need to find a punch line and make sure to print everything about lotion on the box. Such as mention if the lotion is mainly for men, women, or both. If the lotion is for a specific skin type, mention it on the box. Don't forget to mention the expiry date. These are all the little detail on which clients pay a lot of attention. If they didn't find this information on the box, they move on to the next brand.
Providing all this information doesn’t mean that you print everything on the box randomly. The logo of your brand must be on the front of the box along with the lotion name and for whom it is specifically for. you can print the expiry date on the bottom side or on the left or right side of the box.
Lastly, it is important to pick the right company for the manufacturing of the boxes—those who are experienced and guide you well when needed. Also, make sure that once you order, the company delivers it to you on time and don't compromise on quality.Read more..
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