"Please Respond By" is almost always added to RSVP cards, largely because your Caterer will require a nose-count at some point prior to your reception, and you will probably have to pay for that number of guests - even if they fail to show!
Generally we recommend that you learn what your Caterer's deadline day is, and then track back 7 - 10 days. This gives you (or your coordinator) a chance to call errant guests that haven't mailed their RSVP by the requested date.
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