Charlotte Hale, our Founder and CEO, recently chatted all things wedding industry and bridal business with our friends at The Wedding Pic.
A quick snapshot of their discussion. Peek here for the complete Q and A.
1. Plum Pretty Sugar in 2018
2. Plum Pretty Sugar in 2019
3. Plum Pretty Sugar growth
4. Bridesmaid Proposals
5. Starting a wedding business or bridal business
1.
Charlotte talks about 2018 as our ninth year in business and discusses the journey of Plum Pretty Sugar clients'
lives from what started with bridesmaids robes or bridal robe to summer
dresses or a sundress, to a maternity robe or nursing robe and back to a
romper or a floral dress is what makes it all worth it. She also chars about relationships with our retailers like BHLDN, Nordstrom and MGM Resorts.
2.
For 2019, Charlotte 2019
chats regarding our tenth year of business which both begins new initiatives and
progresses our genuine story as an independent American brand.
3.
A discussion about brand growth including the casualization of bridesmaids, the casualization of weddings and the related casual bridesmaid dresses. Charlotte also talks about bridesmaids robes alternatives, bridesmaid pjs, maternity robes and maternity dresses. Charlotte talks about her favorite sihouettes across all Plum Pretty Sugar categories.
Jayne Dress:
Jayne is fitted but flattering, covered but uncovered and has a beautiful drape that likens to a ruffle. We created it as a versatile multi-purpose floral dress that can be worn as bridesmaid dresses, but can also stand alone for any wedding event or occasion.
Ruffle Pajama Set:
These flirty bridesmaid pajamas are one of my favorites as bridesmaid robe alternatives. We’ve been focused on creating beautiful high-quality bridesmaid robes or bridesmaid pjs that serve as memories and pretty mementos from the wedding. We craft and curate them with attention to detail to be kept and worn for many years… that’s meaningful to us and our clients.
Hibiscus and Flutter Bridesmaid Robes:
We created them to be versatile as beach or pool cover-ups and I love both robe options for that multi-purpose thing. The Flutter bridesmaid robe has that feminine ruffle and pretty component that is true to me. Our Hibiscus fringe bridesmaid robes are chic, fresh and have that boho feel.
Flounce Pants:
They’re a multi-tasking sleep to street favorite. Again that flounce, ruffle, feminine element but I love them as an option for getting ready outfits, bridesmaid robes alternatives, or as bridesmaid gifts. I’m favoring them in our Boheme print matched with a white tank and off the shoulder top.
4.
A discussion about bridesmaid proposals and the influence of bridesmaids robes including curation and significance.
5.
Charlotte talks abut starting a business in a niche segment and references bridesmaids robes as a niche opportunity she understood many years ago. She references being authentic and true to oneself.
Read the full article here.
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