Are you hosting a webinar and wondering how to increase signups?

Many brands prefer to host a webinar today for better reach and audience engagement. Over 60% of marketing geniuses depend on this medium in their content marketing campaigns. Why does this work? One obvious answer is that people seek it for tips and practical knowledge relevant to their business, career, or life. Due to this, they feel motivated to attend these online events. 

You can use webinars to help your audience understand the utility of your offering for them. When they interact with a brand or see trustworthy people involved, their confidence in your business increases, and you gain more visibility. However, it doesn't imply that everyone will be curious to join your event when there are so many others. You have to make some special efforts. Here are a few suggestions.

• Choose an exciting topic!

Your audience wants to hear interesting discussions, which depend on the event's subject. Else, they will not have any curiosity. For instance, you cannot organize a webinar on racing cars when your target audience is pregnant women. Hence, selecting a relevant topic for a wider group is essential. Any practical subject matter will pique your potential attendees' attention. If you need help finding the right choice, observe your competitors. 

You can get some hints from their actions. Once you get something, you will need to search related keywords for your event to include them in other content marketing materials, such as blogs, landing pages, etc. All this will give visibility to your webinar and attract higher signups. You can also use professional services offered by sales marketing funnel or others to get support with registrations.

• Do email marketing

It can be an efficient tool if you want higher signups and attendance. You can expect 57% of registrations from this. For better outcomes, you can segment your emails for personalized communications. It will ensure at least 50% of the recipients check your email. The subject line can be an essential ingredient in this. When someone registers, you can send a thank you message confirming their registration. It will encourage them to attend the live event. They can register at any time and view it if it's a prerecorded webinar. If they forget, you can send a reminder for rescheduling. 

• Select a suitable time and date for a live event

Consider the time zones of your audience to ensure their availability. It can be a good idea to run a couple of experiments to know the best days and times that suit your audience. Studies show that 10-11 am can be the best slots. If you look at days, reports suggest a Wednesday or Thursday may work better because these days make up almost 26% of total attendance. 

Mondays and Fridays can be avoidable, as people tend to be busy or pressured to start or complete their projects. Still, you must rely on more than this. You can opt for automated webinars to avoid the hassle of choosing ....

So, tie all ends to pull off your live webinar successfully. If everything goes smoothly, your pipeline numbers and conversions may shoot up.