2 Ways to Get More Email Addresses from Brides

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Wedding Professionals:

This blog post is the final part of a four-part blog series on the topic of email marketing. To recap, here is what you've learned so far:

Part 1 - 7 things you can email brides about.

Part 2 - 6 easy tips on how to get brides to open your emails.

Part 3 - 4 secrets of getting brides to click on your emails.

Part 4 - 2 free ways to collect more email addresses from brides.

For community members who are ready to learn more, here are 2 ways to collect more email addresses from brides:

1. First, understand why people give out their email addresses. According to eMarketer, 67% of people give their email addresses to a business because they want to receive discounts or promotions. 55% want to receive a freebie. 50% want to receive updates on upcoming sales. 45% want to receive updates on upcoming products. 33% want access to exclusive content. Now that you know what motivates people to give out their email address, what can you give brides in exchange for their email addresses?

2. Next, collect email addresses whenever possible. Simply ask for permission at every customer contact point. These customer contact points include:

• An in-store guest book at your checkout counter
• Order form
• Over the phone during service or sales calls
• At bridal shows or events
• Within an easy-to-use button on your website. I'm always telling BridalTweet vendors how wonderful Constant Contact is. Did you know that you can use their service to place an email-capture button on your website? You can easily customize the button with different styles to best match your website. Styles include forms, buttons, and text links, all in a variety of colors and fonts. You can even send an auto-reply welcome message to brides acknowledging that you received their inquiry. Bonus: Here's a FREE 60-Day Trial if you'd like to give Constant Contact a try.

What tips can you share about collecting email addresses from wedding clients? Please comment below.

About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network. To receive this advice in your email inbox each week, Sign Up for a Free BridalTweet Membership.