Sujain Thomas's Blog – April 2023 Archive (3)

Software entrepreneurs and marketers need to know how well their products meet the needs and desires of their target customers. It is known as product-market fit in business parlance. The outcome of a good product-market fit is better customer satisfaction and long-term customer loyalty.

Without product-market fit, a product may not gain traction in the market. Achieving product-market fit requires significant experimentation, iteration, and feedback from the target…

Bookkeeping is the process of recording financial transactions, including sales, purchases, receipts, and payments, in a systematic and organized manner. It is essential for businesses of all sizes and industries to maintain accurate and up-to-date financial records. Here are seven reasons why bookkeeping is important for a business.

Helps You Track Your Finances

Bookkeeping provides a systematic and organized way of…

Starting a Software as a Service (SaaS) company can be an exciting and lucrative venture. Many business owners and marketers state that SaaS is one of the most profitable business markets. Not only launching a SaaS company is cost-effective but also an extremely low entry barrier process. However, like any business, it comes with its own set of challenges. 

Unfortunately, many SaaS startups fail due to various reasons. As per reports, more than 80% of SaaS companies fail within the…