Questions:
How soon after a bridal show do you contact the brides?
Do you contact them monthly afterwards up till their wedding day?
Views: 82
Darn, I was hoping someone would have answered you. I was looking forward to the answer.
Send a follow up email one week after the event, not annoying them, just saying how nice it was to meet them and to thank them for coming to the show and once again, congratulations on the upcoming wedding. Put in links to your site/product in a non "in your face" way, and then if you want you can put them on a list and email them when you have a promotion etc as long as it's not more than once a month. If you are looking for a general guide... BUT the reason you have that info is to try to develop more of a relationship with them than you did at the show. So while you don't want to throw yourself at them, you DO want to put yourself in their path. Remind them of your product especially if they were interested in some specific. Remember that they say a bazillion shiny things that day and even if they were genuinely interested, they may not remember who you are. You are using that first email after the show to re-introduce yourself. Then just use the response as a guide. You want to be there for them when they need you and at the front of their mind, but not annoying. If they don't respond, try again in a couple of weeks with a friendly "hope your planning is going well".
I wrote an article a while ago that addresses a lot of this, I'll find it and post the link on this thread :) Hope this helps!
~Andrea
Tapestri
I am probably not the best person to answer since I haven't attended my first show yet. I am merely preparing. However, you could note something where they leave their contact info like "will contact within 2 weeks to set up a consultation" ,"will contact by ?/?/??" or you can a best time to contact section and go off of what they say; you could also do both the area and will contact before whatever date.
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