What Has Been Your Most out of the Box Marketing Approach?

In my region, I have found that most attendees at bridal shows tend to be the type of bride who doesn't feel a need for a Wedding Coordinator.  I'm thinking of having a booth at the annual Women's Show which is huge and geared towards busy professional women.  Curious as to what some of you who are wedding coordinators have tried with 'out of the box" approaches to marketing.