Help! I'm torn. I'm creating a brochure for my business and I wonder if it's better to list my service fee's in the brochure and on my website or leave it for consultation. What does everyone think?
Deanna
Fresh events
Cincinnati
Views: 6502
Great points! I have to agree.
I agree this is a difficult one, still not sure about it myself. There are always those who will assume that if prices aren't on view that they are high!. It does make it easier and save time if clients can see prices up front, some folks just wont enquire if they can't find all information quickly and easily on a site.
For us Heather the ones that won't inquire because we DON"T have prices on our website were most likely not our clienttelle anyway. When prospective clients fill out our availability form on our website and we send our welcome email we have a really good chance of booking an appointment with them. Those that come in and meet with us get booked 2/3rds of the time. I know there are MANY times that our prospective client spent anywhere from $100 - $1000.00 more on our services because we showed them what we can do for their wedding, how we do it and showed them the value. That would NEVER have happened if they stumbled upon our prices on the website. The meeting just simply would not take place because they would have been scared off by price. If I can present it to you in a Math equation it's like this:
Prospective client's wedding attendance experience = DJ worth less than $1000.00
Our packages start at $1499.00 and go up to $2199.00 to cover both Ceremony and Reception. Without a meeting they are ABSOLUTELY [unless they've already seen our work] think we are too expensive and not make an appointment.
As I emailed Christine this question and answer depend on your price and how your clients find you. If you are inexpensive and clients find you at a Bridal Show, Online or via the Yellow Pages then it may be beneficial to post prices. If you are higher priced, do an extremely good job at your service or product AND you can clearly demonstrate that at your meetings I believe it is not beneficial to post prices.
I hope this makes sense and FINALLY puts to rest this question. LOL [Yeah right!]
i'm so very agree with this. It saves a lot of time with people who just ask for prices....
I agree. I have actually been told by clients that they hesitated to contact me for a price assuming that because my work looks very labour intensive due to the amount of detail I add, they thought it would be to expensive for them to consider my hand made products. So for me it seems to draw more custom when prices are visible. Have decided to use the silver, gold, platinum style of separating my product prices because I think it makes it quicker and easier for clients to find what they want. I do have clients who are not concerned about cost as long as they have what they want/need but to be honest I prefer to appeal across the board not just to a section of the public.
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