Direct Mail Marketing to Vegas wedding chapels

Hi All Wedding Vendors!

I'm looking at a new approach to get more repeat clients to my business so I'm thinking ... Vegas!

People get married ALL YEAR ROUND in the Wedding Capital of the World so I’m putting together a spreadsheet with names, addresses, websites and notes specific to the site, and I’m going to send customized bookmark samples with a direct letter to each one.

The chapels can order as many bookmarks as they need in different styles and add them to their wedding packages.  Since people getting married on short notice at these chapels, especially the Drive-Thru Weddings, don’t have any need for anything “personalized” or “customized,” they’ll be happy with bookmarks that have a nice wedding feel to them along with the chapel where they got married, right. 

In fact, I've had a couple of bookmarks orders from couples who specifically requested no personalization be put on their bookmarks for their guests.

But in any case, if anyone here has any ideas on how to write these introductory marketing letters, feel free to add some input.  I won't be putting an order form into the mailing, just a letter with a couple of sample bookmarks.

Thanks!

Karen

The Bookmarks Store