With the Summer/Fall round of Bridal Shows quickly approaching, again comes the time for vendors to start thinking about where they would like to showcase their work.
I am interested to know what you, as a Vendor, find to be the most successful way begin an interaction with a potential client.
Do you prefer/have more success at large Covention Center shows, or smaller shows held at places like Golf Courses or local Banquet Halls?
Also, I am interested to know what, as a show attendee, would make you stop and chat with a Vendor.
I look forward to hearing all of your opinions!
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It's all about ROI--Return on investment. Consider bridal shows produced by companies who have a track record for bringing in qualified brides, not just ladies who want to visit a bridal show for a fun thing to do on a Sunday afternoon. If the brides are ready to book, then it doesn't matter where the show occurs. If only 30 brides show up at a little show at a B&B, but they are all ready to book, then that's a great show. If 500 show up at a convention center, but most are just there to see the fashion show and aren't ready to book, it is a crummy show. It isn't about the numbers, it is about the intent.
You must have something to draw a person into your booth. Sitting behind a table with your brochures won't do it. Have a raffle inside your booth. Give brides a 10% discount if they book your services at the bridal fair. The key is to give them a reason to want to visit with you. As a musician, I bring my harp and play in my booth. I provide chairs for the brides to sit down and listen. They want to see exactly what they will experience on their wedding day if they choose to hire me.
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