Dear Wedding Professionals:
I need your help! For the past two and a half years, I've been blogging to you as a way to share my 12+ years of marketing experience. I've covered topics like wedding PR, blogging, search engine optimization, website design and email marketing. But if you haven't noticed, my absolute favorite topic is social media marketing. I love being able to share all of my success stories and learnings. Just a few of those personal success stories have been:
Now, here's how you can help! In just a few weeks, I'll be releasing a social media crash course training for wedding professionals. The crash course will include a series of videos that will teach you everything that you need to know to attract brides on Facebook and Twitter. Even better - it will teach you how to stay on top of social media in just 15 minutes per day. In order to deliver the best training possible to you, I need to hear about your biggest social media needs, challenges, and concerns. What do you wish I could help you with when it comes to social media? Please help me to help you by sharing those thoughts below.
Thank you in advance for your help!
About This Blog: Christine Dyer is the Creator and Founder of BridalTweet. Christine has an MBA in marketing and shares over ten years of marketing expertise with the wedding community. In this weekly blog, you'll find advice on an array of wedding business topics such as how to market to brides, social networking, wedding PR, wedding sales, vendor networking, branding, pricing and much more. Please pass this news along to your own professional wedding network.
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Dear Christine,
Your message today really hit home. Wendy Anderson and I are planning to launch our new wedding service business called, "Weddings on Wheels" October 23, 20011 in Pasadena CA. Our website is
www.weddingsonwheelssocal.com We hired a social media expert and we are trying to get the word out as effectively as possible. With our event only 3 weeks off, it would be great to get some suggestions and guidance from you that we may have missed.
Our business premise is to expand on a niche market; to help bride and grooms find off premise locations and qualified services knowledgeable and flexible working in this niche market. So many brides and grooms want to find that unique special location but it is like looking for a needle in a hay stack even with wonderful books and online services like 'Here Comes the Guide". We are trying to create a new format for a wedding fair; a way to help brides and grooms find these interesting and unique locations by arranging for shuttles to drive brides to five off premise locations (historical, estates, museums, and other one of a kind locations) in one day that are decorated to give the bride and groom a 360 degree experience with music, food, beverages, and up to 6 other participating services to make searching for the location and finding services more pleasant, time and cost effective. We do charge the bride and groom $50 each and the third person they bring is 50% less and so on, to visit these 5 sites and taste great food from quality companies like Patina Catering, fine classical and pop music groups, decor specialists, and many other fine wedding services forming in some cases a themed presentation or color coordinated visuals will be worth the effort to help brides and grooms have a stress less as possible process in planning their weddings. We plan to provide the bride and groom with being able to see before them, the scale and possibilities for their special day. We want to give our visiting brides and grooms a quality experience from start to finish, but we are shy of almost 50 attendees to date. Any suggestions to add to what we have done so far below:
1. Hired a social media expert, created 3 facebook ads, twitter account,
2. Sent postcards with photos of sites and info re: event to industry friends and work mates.
3. Sent personal emails out to our address books to friends in the industry encouraging them to like us and pass the word on.
4. Wrote to 20 popular wedding blogs
5. created a new website with photos of sites, some of the services and planning team members listed and documented, will add the rest of the services by October 10th.
6. We sent out a constant content piece to industry contacts
any further suggestions would be so appreciated.
Tobey Dodge
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