Social networking seems to be the hottest activity wedding professionals are diving into. While it can certainly pay dividends over time there are still more proactive direct strategies that generate immediate interest.
1) Have your web site optimized for local searches like "wedding invitations San Francisco".
2) Make sure your site is mobile ready and be able to be accessed by mobile phone users searching online.
3) Consider a tightly run google adwords campaign in your strongest geographic areas.
4) Submit press releases and articles that are rich with relevant key words a bride would find you with.
If you are interested in more of an explanation
http://www.localtrafficbuilder.com and email info@localtrafficbuilder.com
Also you can download a book I wrote on off line marketing here
http://www.localtrafficbuilder.com/weddingmanual
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