NYC Couture Fashion Week Press Release

In their first appearance at New York's Couture Fashion Week, Alaric Design will present a collection of concept dresses at 6:00 p.m. on Sunday February 20, 2011. The show will take place in the legendary Grand Ballroom at the Waldorf-Astoria on Park Avenue. The unique presentation will be complemented by a performance by dancer/singer Era Chorna.

Alaric designers Lena Yelagina and Olga Meshcheryakova are familiar with style, being one of the top florists in midtown Manhattan for over five years. Ms. Meshcheryakova is a high fashion model who has walked the runway for many seasons at Couture Fashion Week and is well-acquainted with the fashion industry. Their floral designs have been described as stylish, stunning, elegant, and classy: a description often coveted in the fashion world.  For their debut, at Couture Fashion Week they will present innovative and dynamic arrangements that combine fashion and flora. The "Arrangement Collection" is inspired by real life floral design. Flowers and fashion have always gone hand in hand, but Alaric Design is set on taking it to the next level.

Alaric Design is a full-service flower design studio that caters to a plethora of businesses and individual clients. The convenient midtown location provides added inspiration for creating unique floral designs and a pleasant space for one-on-one consultations for weddings, corporate, or social event planning.  Ms. Yelagina's expertise, creativity, professionalism, and deep passion for flowers and floral arrangements have made her a favorite with a growing prestigious and satisfied clientele including Trump Tower, Chloe, The Jewish Museum, The United Nations, Sotheby's, and many more.

Visit Alaric Design's website for more information: www.alaricflowers.com

Couture Fashion Week is a multi-day event showcasing couture and luxury fashion. It also includes exhibits of luxury brands and fine art as well as world-class entertainment and receptions. The event is held at the Waldorf-Astoria in New York City and occasionally in other selected cities and is attended by upscale consumers, invited VIPs, the press and high-end store buyers. Couture Fashion Week offers unique branding opportunities for luxury products and services.