Did you book one or more weddings as a result of your Facebook marketing activities? Have you created relationships with brides on Facebook?
I'm creating a marketing course that will teach wedding professionals exactly how to reach over 3 million engaged people on Facebook and have a flow of bridal leads delivered to you each month. Within the course, I'd love to feature a few success stories from the wedding pros in BridalTweet's community. If I choose your success story, you will get free exposure for your business.
For a chance to have your business featured, please share your story in this discussion and include the following information:
If I choose to feature your story in my upcoming marketing course, I will contact you beforehand to get your official permission.
Here's to your success!
Christine Dyer, Social Media Expert and Founder of BridalTweet
Views: 1258
Hi Christine,
Our page is http://facebook/storymix. We went from 150 fans last March to 1800+ by July. We are now closing in on 2500 fans. About half of our website & blog traffic is directly from Facebook. We have made sales directly from Facebook ads.
We run contests occasionally on FB for free services, but the bride has to engage heavily with the page in order to win. Our contest last summer had fans trying to win a free wedding video. Our winner brought in 125 new fans. Facebook has since changed the rules on contests, requiring the use of a 3rd party application to run a contest. We are starting a new video contest next week, where the fans will encourage their own friends to vote on their video submission. This encourages their engaged friends to visit our fan page and see our services.
We are a video company and work with affiliate wedding vendors to introduce our products to their brides. When one of their brides gets a video with Storymix, we create a trailer video and post directly to Facebook. We brand the video with their company, tag their page, and put a link to their website in the video description. We then offer the bride a great incentive to tag 25 friends. It's a win/win/win. The bride gets to show off her video, the vendor gets a branded sample video, and we both get sales.
http://www.facebook.com/#!/pages/Chicago-Cinematic-Weddings/1624922...
Hey there Christine,
We started posting wedding day trailers and SDE (same day edits) on our brides and grooms facebook pages, as well as our own personal and business pages. After posting 2 films in particular (a trailer and an SDE) we received 2 calls with-in a day saying we know that couple, loved their video, we want to book you guys. One of the couples we had already met with and the film on facebook just sealed the deal.
Barb & Scott
Hello! I'm Trina with PS Photography. You can LIKE my facebook page at http://www.facebook.com/WeddingPhotographyandVideo and you can view my website at http://psphotography-video.com In the past two years I have brought my facebook fan page from 200 fans to well over 10,000. We get multiple wedding and portrait inquires every week, and sometimes get up to 5 or 6 inquiries a day. We book about 80% of our brides and portrait clients through facebook these days, and it has been very profitable.
Here are the basic things I used, but there's a lot more to it.
-Facebook Ads (very specific wording and targeting)
-Creating a community (I can explain more about how I do this)
-Giving clients incentive to bring all their friends and family to my page (which helps with the community and more bookings)
-Contests (big contests, and lots of small giveaways, and I get local businesses to donate so I'm not just giving away my work)
-I post often and I often post in a way to manipulate them into responding, which makes my post viral since it's shows on their page that they LIKE or commented. One of my recent posts got over 100 LIKES within the first 2 hours.
-I do deals and sales, but you have to be very careful with this as to not devalue the work/services.
-I post tons of photos and videos so they have things to look at and do on my page.
-I do a lot of networking with other vendors who send brides to my page
I am a professional marketer, and was a marketing manager for an online business before I ever started photography or joined the wedding industry. Those skills have helped my business to more than succeed in the few short years that I've had it. I do offer marketing services to wedding professionals, and especially photographers. I would love to be featured and share some of my knowledge and expertise. If any of you want to join the marketing page I set up for photographers, you can go to http://www.facebook.com/marketingphotography
I can be contacted at trina@psphotography-video.com Thanks!
That's an amazing testimonial, Trina! Good for you. I visited your FB page and there's definitely a lot of community involvement. Kudos.
My Facebook page's address is Facebook.com/youreglowing
I am a Los Angeles based certified special make-up effects artist. I use my Facebook page to promote my services (beauty make-up, hair styling, special make-up effects and prosthetic construction lab work).
The type of marketing activities that have worked for me were
1) Posting professional and behind the scene pictures of my work to give my friends samples of work I do and the quality of it.
2) Checked in while working so that my friends could see the type of venues I work at as well as who I am working for and with.
3) Encouraged my friends to share my pictures and page on their wall.
These three activities have been the backbone of my business. I have literally started my professional make-up artistry because of Facebook referrals. When pictures of my work were first shared on the Facebook network, I began to receive more and more friend requests from people interested in my services as well as phone calls from potential clients. I am always encouraging other entrepreneurs to utilize Facebook as a marketing tool because it showed such great results for my business. Before Facebook, I did make-up merely for fun but now, it has turned into a career.
Virginia Valverde
Certified Special Make-Up Effects Artist
https://www.facebook.com/#!/pages/Gretna-Green-Weddings-At-The-Mill...
Here at The Mill Forge near Gretna Green in Scotland we engage with brides, grooms and all member of the wedding party via our Facebook page. The page has become very popular with customers past, present and future.
We provide daily updates as to the number of weddings taking place along with a weather update. We also use the page to inform customers of any special offers, new features and other updates such as blog posts.
Many brides use the page as a kind of forum and whenever a question is asked by a bride it is usually answered by a number of past customers as well as ourselves.
Lots of our happy brides leave thank you messages and reviews of their wedding and stay with us. They also post pictures onto our page to share their special day with their online friends. When we know that one of our brides is a facebook friend then we take a picture of them just after the ceremony and add it to our page along with a congratulatory message. This is very well received by the whole community.
One thing we don’t do with our page is a hard sell of The Mill Forge. We prefer that people find our page and join the community for online support and open discussion about their wedding experience. If they like what they see and want to make an enquiry about our services then they are able to contact us directly so we can answer their questions.
When other wedding providers make promotional posts on our page we delete them and ask the postee not to use our wall as an advertising hoarding. It is our belief that our Facebook wall should be about community rather than advertising and hard sell. Any prospective brides who visit our page can enjoy the page with being sold to. The posts of past brides praising our services are the best advertising we can get and all comments are entirely un-solicited.
This low key sales method works well for us and we have received a number of bookings from our Facebook page. We also believe that brides who are still deciding on a venue also use the page as a resource when researching venues for their wedding.
At Moments by Wayne (https://www.facebook.com/momentsbywayne), we continue to build our social network in order to strengthen and grow our relationship with brides, grooms and their families. We also see Facebook as a useful tool to build relationships with other wedding professionals. We've had a number of successes with Facebook. Recently we booked a wedding as a direct result of Facebook, when the mother of the groom contacted us after seeing our FB post . In the interest of full disclosure, we knew each other from high school, quite some time ago, but it was FB that led her to pick up the phone.
Another recent success is a sweepstakes that we ran in order to grow our FB following. Our objective was to expand our following nationally in order to promote our recently released Ultimate Wedding Planning System™ (http://momentsbywayne.com/ultimate-wedding-planning-system). The sweepstakes involved giving away The Ultimate Wedding Planning System™ and a stylish Michael Kors Tote. In order to qualify for the sweepstakes, a bride had to "like" our page and post the story of how she met her fiance, on our FB page. Then, she needed to get her friends and family to vote for her story - "like" it or comment on it. The entry with the largest number of likes and comments won. We've run two installments of this sweepstakes, one in August 2011 and another in February 2012 and generated 1200 new followers as the result. In addition to new followers, the sweepstakes resulted in greater engagement, as demonstrated by the number of people talking about us, which peaked at 400. We used FB ads, blogs, press releases and Twitter posts to promote the sweepstakes.
While very pleased with the outcome of our sweepstakes campaign, we recognize that it's just the first step in building a strong community. On a regular basis, we post images, stories, tips and other ideas of interest to our followers in order to keep them interested and engaged. One of our popular features is Find of the Moment, where we uncover new and interesting ideas, designs and products. We are always looking for new and creative ways to engage our followers by giving them good value.
1. Our Facebook Page: http://www.facebook.com/MenifeeLakesCountryClub?ref=tn_tnmn
2. We use our Facebook Page to share our wedding blog posts (ccwedblog.wordpress.com) to share upcoming events, like our annual Bridal Showcase that took place on February 25th 2012 as well and wedding ideas, tips, advice and real wedding from Menifee Lakes Country Club. We invite all wedding leads to follow our page as well as our Booked Brides. We have yet to pay for any official ads or advertising through facebook but it seems to be working and we are seeing increasing amounts of brides like out page.
3. So far with minimal effort we have already booked one wedding from facebook. We minimal by we check facebook for message daily but only post and two to three times a week and hardly find the time to comment on others pages.
Christa Davidson
Menifee Lakes Country Club
29875 Menifee Lakes Country Club
Menifee, Ca 92584
(951)672-4824 ext 113
cdavidson@menifee-lakes.com
All - Thank you for all of your wonderful success stories. I will be reading through them with my team. I will email you within 2 weeks if we choose to feature your story. Thank you for your time and enthusiasm! - Christine
I post a few photos from each wedding and tag the couple in the photo. I also post a fun group photo e.g bridal party shot, all the girls, all the guys and tag everyone that I am able to. I also try to friend all of the folks in the party a few days before the wedding but mostly after the wedding. With the friend request I leave a note saying "I was the photographer for blank and blank's wedding, let me know if you need the password to view the photos."
I have booked several weddings solely as a result of my FB endeavors and met in person at least one bride.
My facebook page's address is http://www.facebook.com/celticharpmusic, http://www.facebook.com/TheBridesGuidetoMusicians, and http://www.facebook.com/TheMusiciansGuidetoBrides
I like to post on group pages with useful info, links back to my facebook pages, and links to my product pages and my website at celticharpmusic.com. There's always plenty to link to, and by posting on group pages, many many people, who are not necessarily my "friends", see the posts. Doesn't take much time--Just one or two sentences is all that's needed. In fact, I post links to bridal tweet discussions to connect with other wedding pros and receive recommendations from them, too! So the key to me is: Join relevant wedding and bride groups and post there.
Bonus suggestion: I make sure that my tweets get posted on facebook, too, and vice versa, because some brides do twitter as much or more than facebook.
Results: Referrals from local pros, and exposure and connections with brides whom I would not have met if I only relied on my "friends" network.
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